AmeriLife and Integrity Marketing Make Deals – ThinkAdvisor

19May 2020

A handshake (embossed)

(Credit: Thinkstock )So, have the supervisors of AmeriLife Group LLC and Stability Marketing Group LLC gotten bored with using private equity cash to obtain other insurance distributors?

Apparently not.

AmeriLife announced Tuesday that it has actually “gotten an interest” in Pinnacle Financial Services — a Warminster, Pennsylvania-based health, life, annuity and long-lasting care marketing company.

(Related: AmeriLife Gets a Bulk Interest in Medicare Plan Distributor)

Integrity Marketing said it has actually obtained Equis Financial Inc., an Asheville, North-Carolina-based life and health distributor.

The AmeriLife Offer

AmeriLife is a Clearwater, Florida-based life, health and annuity distributor that has support from Thomas H. Lee Partners L.P., a private equity firm. The business now has relationships with about 150,000 agents and advisors, up from 140,000 in March.

AmeriLife said it’s obtaining the stake in Pinnacle to combine its knowledge in dispersing Medicare products with Peak’s competence in marketing other kinds of insurance coverage and monetary products.

Pinnacle was established in 2001. It now has 45 staff members, and places in Nebraska and Nevada in addition to in Pennsylvania.

Kevin Shields, Peak’s founder and president, and Angela Palo, Pinnacle’s executive vice president, will continue to lead Peak from its present offices.

Shields will become a principal and member of the management group for AmeriLife’s brokerage distribution channel, AmeriLife stated.

The companies are not saying what AmeriLife spent for its stake in Pinnacle, or how huge the stake is, but AmeriLife said that, “Shields and Palo will keep a continuous revenue participation and a considerable ownership interest in Pinnacle.”

Scott Perry, AmeriLife’s president, stated in a discuss the deal, that was consisted of with the deal announcement, that Pinnacle is a nimble business with a true entrepreneurial approach to the way it operates.

“They are one of the biggest and strongest providers of agent training and development, sales innovation, marketing and service support that I have actually experienced in this market,” Perry stated.

The Integrity Marketing Deal

Stability Marketing is a Dallas-based business with backing from Harvest Partners and relationships with about 270,000 agents, up from 250,000 in April.

It’s not stating how much it’s paying for Equis, however it said that the partners who have actually owned Equis– Barry Clarkson, Rob Jones and Bill Martin– and all Equis workers get an ownership stake in Integrity Marketing.

Equis was established in 2015 and is on track to produce about $100 million in annualized insurance premium earnings this year through the sale of last expenditure, home mortgage defense, living benefits and monetary preparation products, according to Stability Marketing.

— Check out Stability MarketingObtains The Brokerage Resource,on ThinkAdvisor.– Connect with ThinkAdvisor Life/Health on

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