COVID-19 NC: University Quick-Switch, Message Mix-Up & Primary Check-In – BPR/ Blue Ridge Public Radio

24August 2020

Every Friday, BPR’s Helen Chickering talks with NC Health News founding editor Rose Hoban. This week they talk about the fast-switch to all online-learning by two universities in the UNC system, the complex difficulty of communicating public health messages throughout a pandemic together with a check-in with medical care practices.

HC: Kid, what a difference a week makes. So, let’s begin the bat with speaking about the choice by UNC Chapel Hill and now NC State to change to all-online learning. That seeks Corona virus clusters began turning up on school. The UNC student paper, The Daily Tar Heel basically nailed it in an editorial headline.

RH: The headline that we can state on public radio from their editorial is”We Saw This Coming”. I imply, the entire thing, it was totally foreseeable group of 19-20-21-year-olds. They’re at school, they’re excited to be far from home for the very first time. They’re not going to sit in their dorm rooms and socially distance. HC

: I seem like it’s a watch and wait to see who’s next. I thought it was fitting that you published an article today– a terrific thorough take a look at the function of public health interaction throughout a pandemic. RH: It’s got to be very understandable to a series of audiences, a variety of educational levels and to have a lot of misinformation, inconsistent declarations– that’s an issue. Press reporter Taylor Knopf spoken with a psychologist at UC Irvine who compared things to after 9/11 when there was one message: It’s”We’re resilient, we’re not going to let the terrorists win. Go shop, reinforce the economy.”All of these things, very straight incorrect, easy messaging. And that that’s what we require with COVID but we’re not getting it because there’s all of this political foment and it’s election season. So unsure that’s going to alter. HC: You have a piece on medical care physicians, which we heard a lot about early in the

pandemic during the lack of PPEs. You spoke to a physician here in Asheville, Dr. Mark McNeill. RH: We’ve been discussing value-based care. How do we get to paying for not just entering and doing a lot of

tests? What they (insurance provider)want to be spending for is to see that your client does better for having all that testing. Dr. McNeill has actually been involved in a value-based care job. And it ends up that in June Blue Cross Blue Guard rolled out a value-based payment system for primary care practices. I’m starting to report on that and hearing that they ‘re getting a lot of signups from medical care practices. So maybe, possibly-COVID will help to drive some of this modification in compensation that we’ve been searching for a couple years. We’ll see. About Rose Hoban: Rose Hoban is the founder and editor of NC Health News, in addition to being the state government reporter. Hoban has been a registered nurse considering that 1992, however transitioned to journalism after making degrees in public health policy and journalism. She’s reported on science, health, policy and research study in NC considering that 2005. Contact: editor at Source:

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