The Southern Living 2020 Idea Home To Open Doors To Public In Asheville, North Carolina This June – PRNewswire

11February 2020

BIRMINGHAM, Ala. and NEW YORK, Feb. 11, 2020/ PRNewswire/– Meredith Corporation’s (NYSE: MDP, http://www.meredith.com/)Southern Living announces that its yearly Concept House will debut in June in Asheville, North Carolina. An event of life in the South, the customized showhouse will be featured in the August issue of SouthernLiving, on newsstands July 17, with expanded content and video readily available at southernliving.com. Southern Living editors chosen this year’s iconic destination and an all-star style group to bring the pages of the publication to life. The 2020 building and design team consists of Buchanan Construction, interior designer Lauren Liess, architects Beau Clowney and Kate Campbell, and landscape architect Greg Cloos.” Each Southern Living Idea Home begins with a terrific place, and this year we’re headed to the mountains, just outside downtown Asheville, North Carolina ,”stated Sid Evans, Editor-in-Chief of Southern Living.

“Couple of locations have such a rich mix of natural charm, innovative energy, and thoughtful design, and we’re delighted to build a home that shows all that.”The 2020 Southern LivingIdea House lies in The Ramble neighborhood in Asheville and will feature the current in ingenious design and architecture with a design sensibility that’s relaxed and natural. Produced in a design reminiscent of a conventional mountain retreat, the house

is meant to be a nostalgic reinterpretation of a regional vernacular cottage. At 3,600 square feet, the house will have extensive decks and outside living space. The house will be built and equipped with a curated choice of items from this year’s sponsors, consisting of: James Hardie Building Products, Marvin Windows and Doors, Royal Building Products/Zuri Decking, Sherwin Williams Paint, Sleep Number Mattresses, Southern Living Solely at Dillard’s, Southern Living Plant Collection, The House Depot, and Wellborn Kitchen cabinetry. According to a recent New House Buyer Study conducted by Meredith Corporation, “having a home I am proud of”is ranked as the top priority amongst new Southern females homeowners, and”deciding what design or look I desire”is the second biggest decorating issue. The study likewise exposes that Southern ladies desire newer and larger houses than do females in other locations of the nation, with 51%stating they thought about constructing a new house throughout the home-buying process. The Southern Living Concept House works as a valuable source for style and design services for brand-new house buyers in addition to house owners. Deirdre Finnegan, VP/Group Publisher of Southern Living stated,”Our Idea Houses always offer incredible motivation for anyone who is trying to find a brand-new home or is making updates to an existing house. We’re thrilled to have a lot of excellent partners to bring this year’s home to life showcasing some of our preferred style trends in fresh and inviting methods.”Southern Living has actually been constructing its Idea Houses for

more than thirty years.Tickets to tour the 2020 Idea House will be offered for sale in late Spring. See https://www.southernliving.com/home/idea-houses/asheville-idea-house-2020 for updates. ABOUT SOUTHERN LIVING Southern Living commemorates the essence of life in the South, covering the very best in Southern food, houses, gardens and travel. Reaching more

than 23 million individuals monthly, Southern Living connects consumers to the region’s abundant culture through a range of print, digital, mobile and event platforms. Headquartered in Birmingham, Alabama, the rapidly expanding Southern Living brand name is produced by Meredith Corporation. SOURCE Meredith Corporation Associated Links http://www.meredith.com!.?.!Source: prnewswire.com

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